![]() ![]() Knektd’s project leader Stewart Maynard selected Sonance Pro Series and Sonance Invisible speakers for the first three zones and a Yamaha Commercial PA system for ‘The Cage’. The brief required immersive sound for a new virtual ‘player tunnel’ at the entrance to the store atmospheric sound for three themed changing rooms precise audio level and intelligibility for the areas in front of two new video walls, and high quality continuous SPLs for ‘The Cage’, a Virtual Reality area where customers can enjoy training pitch skill challenges with the Avatar of a first team player. Working with Arsenal’s interior design team 442, installer Knektd Ltd was asked to design the audio for four in-store zones. Stadium and we’re proud to provide a best-in-class retail environment for our Simon Lilley, says, “The newly refitted Armoury is our flagship store at Emirates Customers heading into the store will can see a host of exciting digital content on the in-store large screens and experience the thrill of a match day by sitting in the manager’s touchline chair and sampling the smell of freshly-cut grass in the stadium themed change rooms.’Ĭommenting on the refurbished space Arsenal retail director ‘The new store’, says Arsenal’s website, ‘is a shrine to nostalgia and the club’s rich history with adidas, and includes a caged skills area where you can have your skills rated by a member of the first team. The Armoury re-design, launched at the beginning of July 2019, has been timed to celebrate Arsenal’s renewed partnership with sponsor adidas and reveal the 2019/20 home kit. An immersive new AV experience brings the atmosphere of match day to Arsenal FC’s newly refurbished flagship store courtesy of Knektd, Sonance and Yamaha.Ī comprehensive refurbishment of Arsenal FC’s flagship store has provided the opportunity to combine audio effects and video displays in a multizone AV design, created to empower the retail experience with the sights, sounds and excitement of match day. ![]()
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